Hey, I'm Will!
In 2022, I founded Guise to create the skincare and cosmetic products I always wanted but never had.
Like many guys, I struggled with acne throughout my teenage years. Even now, as an adult, rosacea continues to be a constant challenge. Our debut product, the Green Stick, was specifically developed for all the men who deal with facial redness in any form.
It’s been inspiring to see the men’s personal care market evolve, with more men openly discussing their skin, creating routines, and seeking advice from dermatologists. Yet, we all have days when our skin won’t cooperate. My mission with Guise is to equip men with a set of discreet tools to feel confident in life’s defining moments.
— Will
Premium men’s cosmetics created using three principles:
Quality
Guise partners with expert chemists to meticulously craft our formulas, scrutinizing every ingredient we use. We formulate our products to meet the industry’s most rigorous standards for clean beauty, ensuring you feel as good about using them as they make you look.
Convenience
Life doesn’t give you a pause button. That’s why our products cater to the man on the move. Our solutions offer quick fixes and on-the-go application, letting you spend less time worrying about your skin and more time conquering your day. Guise products are your reliable, portable arsenal, ready to tackle skin concerns whenever and wherever you need.
Discretion
We’re dedicated to ensuring you always look your best while also maintaining a low profile. From understated packaging—subtle and sleek, from tube to envelope—to formulas made for a natural, easy blend, our products stand as your trusty companion, never stealing the spotlight.
Let's chat.
Have a question? Shoot me an email and we’ll get back to you as soon as possible.