Today, cosmetic products are not just limited to women. Men are also taking advantage of these products as cosmetics have many advantages. It makes you look presentable, nourishes and heals the skin, protects your body from itchiness and other skin issues, keeps you safe from UV rays and environmental effects, and boosts your confidence.
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The Sudden Increase In The Popularity Of Men's Cosmetics
The idea that cosmetics and makeup is only for women is a stereotype that has become less common due to the industrialization of the cosmetics industry. In 2021 it was found by NPD that the men's skin care market raised for 7% of the market and hit billions in 2022. Further, reports in the global market survey for mens personal care show the market annual CAGR was found to be 9.4% with a market of $63.5billion in 2023 for men’s personal care products.
With continuously and rapidly changing societal norms and increased focus on self-care and grooming, men are now more focused on their looks. Men skincare and cosmetics market share is expected to increase and reach US$28,344.8 million in 2029. This large number of shares clearly shows the increasing demand and CAGR. As such, it is important that good quality products, designed specifically for men, are available on the market so they feel comfortable using them.
Skin Care Products For Men
Maintaining a skin care routine is of immense importance in men whether young or old. There are many skin care products available for men with the advancing trend of cosmetics use in men. Some of them that are commonly used are discussed below.
The cleansers are intended for cleaning of the dirt, oil and overall impurities from skin. Cleansers come in many forms and types that are specific to the skin types. They work best to exfoliate and remove dead skin to make your skin smoother. Men should add it to their skincare routine and use it before sleeping. Be sure to find one with an all natural formula that avoids harsh chemicals and fragrances to avoid irritating your skin.
Moisturizers are for skin health and hydration. When you need to apply any kind of skin product like makeup, you have to apply moisturizer before to protect the skin from chemicals. These are made with natural oils and other pure ingredients and are safe for skin.
Moisturizers are available for all skin types–oily, rough, dry, and combination. It is extremely important to use the right type for your skin For example, using a thick moisturizer cream on oily skin can actually lead to more oil production and clogged pores. Using moisturizer daily can enhance and maintain skin softness, keeping it supple and well-nourished.
Sun protection is important to avoid sun damage, premature aging, and skin cancer. This is made easier with sunscreens that protect the outer layer of skin from UV rays. Use broad-spectrum sunscreens with a high SPF (sun protection factor) 60 to 80 and be sure to check the applying techniques. Do not rub the skin. Just use a slight motion of hands in an upward direction and circular motions to rub the sunscreen into your skin. Men are recommended to use lightweight, non-greasy formulations to avoid sweating, especially in hot weather.
When you are done cleansing and washing your skin, it is time to apply the toner before the moisturizer. It is used to protect the skin further from any kind of dirt, opening of pores, and balancing the skin's pH level. It prepares the face for further applications of skin care products showing best results. Among various kinds of toners, try looking for men’s alcohol-free toners to avoid drying out the skin. It is recommended that the ingredients have soothing or hydrating capabilities for added skin benefits.
Eye Cream & Lip Balm
The lips and eyes are the most sensitive parts of your face that needs more care and consideration than normal. Be sure to use safe and quality eye creams to reduce puffiness, dark circles, and fine lines. For your lips, use lip balms to prevent dryness, chapping, and to provide nourishment to your lips. For both eye cream and lip balm, be sure to use odorless ones to avoid irritating your skin.
Hair Care Products For Men
Hair care products are popular among men as many are more sensitive about their hair than their skin. There are several hair care products available to men, such as:
Shampoo & Conditioner
Shampoo and conditioner helps clean and moisturize your hair. Both should be of good quality so you do not damage your hair. Together, these products can keep your hair silky, smooth, and clean. There are shampoos available for a variety of purposes like oily scalps, dandruff, and thinning hair. Conditioner is applied after shampoo to nourish and soften the hair, which promotes softness and manageability.
Hair Clay And Gel
Gel and clay are best hairstyling products to apply to keep the hair intact and in position where they are set. Clay provides a matte finish and strong hold and can be applied by warming it between the palms and distributing it evenly through the hair. It helps in creating a textured, tousled, or natural-looking hairstyles. Gel creates sleek and structured hairstyles with a more shiny look. Gel tends to hold your style for the longest time. You need to start with a small amount and distribute it evenly through the hair.
For a messy and tousled look, use texturizing spray. It adds volume to the hair and enhances curls and natural waves. Spray it onto dry or damp hair, focusing on the roots or desired areas of enhancement, and run your fingers through your hair, separating the strands. Be sure to spray the product from a distance. This is an easy way to achieve effortless, beachy, or messy hairstyles.
Grooming Products For Men
Grooming is an essential part of maintaining your skincare and hygiene. As such, there are several grooming products available for men, such as:
Moisturizing the body is just as important as moisturizing your face. Be sure to add body lotion to your skincare routine to avoid roughness, itchiness, and other skin issues. It is best applied to damp skin after a shower or bath. There are different types of body lotion for different skin types, but usually it is recommended to use a non-greasy formula with soothing ingredients for optimal hydration.
153.13 million US citizens are expected to use shaving creams in 2024, emphasizing the need and importance of the product. Shaving cream is important as it softens the skin before shaving, which helps avoid razor burns and cuts. Apply it gently in the direction of hair growth and wash your face before and after shaving for optimal results.
Beard oil moisturizes the beard and skin, reducing itchiness, and promoting a healthy-looking beard. Apply it to a clean, dry beard, focusing on the roots and working it through the entire beard. Beard oils come in many types but are usually made with rich ingredients like argan oil or jojoba oil, for nourishing and conditioning effects. The beard will be silky and beautiful after oil treatment, so wash it after it's done.
Cologne in the basic aspect of men's grooming, providing a pleasant scent and enhancing personal style. Apply cologne to pulse points, such as the wrists, neck, or behind the ears, for optimal fragrance diffusion. Applying it on clothes is not an appropriate option as it will leave strains and also not as effective. Choose the colognes wisely that complement your individual preferences, considering factors such as scent notes and longevity. There are many types in them, some with fruit essence, wood and more.
Makeup Products For Men
In the past makeup was only meant to be for women but now the trend has changed. Men also wear makeup and it's the part of the best cosmetics for men. The market share for men’s makeup products has reached an upper level. Some products commonly used by men nowadays include:
Primer is the introductory part or product of mens makeup. It is used as a base for makeup application, creating a smooth canvas and prolonging the wear of makeup. Primer is applied after moisturizing the face, and focusing on areas prone to oiliness or enlarged pores where makeup may break out. Focus on the ingredients on primer. It is better to get the one with lightweight formulas and mattifying properties for a natural-looking finish.
Concealer works best to cover and conceal the blemishes, dark circles, sports, or redness on the face for a more polished look. It is commonly used under eyes and cheeks. You can apply it with the given brush or with your fingertips gently focusing on areas that need coverage. Concealers come in different forms so be sure to check the balance between your skin tone and concealer color. The wrong color may not provide optimal results for the makeup you need. These are mostly lightweight and oil-free to give a blendable texture for a seamless appearance.
It is used to set makeup, control shine, and increase longevity of makeup. It gives the final touch to the makeup or sometimes can be used in between. Powder is applied with the help of a sponge. Do not rub it over the face, just dust it over. It helps to avoid makeup getting oily and removes the sweat from the T-zone areas of the face. Choose translucent or color-matching powders with a lightweight formula for a matte finish. Do not over use it or it will hide the basic makeup under its white tone.
Eyebrows are to be made perfectly for the complete makeover look. Scatter brows with a groomed face and body won’t do any good. For polished appearance use brow products like brow pencils or gels, to fill in sparse areas or shape the brows. Select the brow products that match the natural brow color and use light, feathery strokes for a natural-looking result. It is more like an art to make the brows beautiful.